Table 2 Food advertisements by viewing channel, date, time and programme category
From: The extent and nature of television food advertising to children in Xi’an, China
Core foods | Non-core foods | Miscellaneous foods | Total | |||||
|---|---|---|---|---|---|---|---|---|
n | % | n | % | n | % | n | % | |
Channels | ||||||||
Central TV channels | 316 | 30.0 | 490 | 46.5 | 247 | 23.5 | 1053 | 100.0 |
Local TV channels | 108 | 30.3 | 190 | 53.4 | 58 | 16.3 | 356 | 100.0 |
Children’s channels | 189 | 39.5 | 168 | 35.2 | 121 | 25.3 | 478 | 100.0 |
Non-children’s channels | 235 | 25.2 | 512 | 55.0 | 184 | 19.8 | 931 | 100.0 |
Dates | ||||||||
Weekdays | 197 | 34.4 | 261 | 45.6 | 114 | 20.0 | 572 | 100.0 |
Weekends | 227 | 27.1 | 419 | 50.1 | 191 | 22.8 | 837 | 100.0 |
Times | ||||||||
Peak time | 110 | 36.0 | 118 | 38.7 | 77 | 25.3 | 305 | 100.0 |
Non-peak time | 314 | 28.4 | 562 | 50.9 | 228 | 20.7 | 1104 | 100.0 |
Morning | 136 | 29.1 | 224 | 48.0 | 107 | 22.9 | 467 | 100.0 |
Afternoon | 161 | 30.5 | 281 | 53.2 | 86 | 16.3 | 528 | 100.0 |
Evening | 127 | 30.7 | 175 | 42.3 | 112 | 27.0 | 414 | 100.0 |
Programmes | ||||||||
Children’s programmes | 189 | 39.5 | 168 | 35.2 | 121 | 25.3 | 478 | 100.0 |
Non-children’s programmes | 235 | 25.2 | 512 | 55.0 | 184 | 19.8 | 931 | 100.0 |
Total | 424 | 30.1 | 680 | 48.3 | 305 | 21.7 | 1409 | 100.0 |