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Table 1 Key characteristics of included studies assessing primary outcome - alcohol consumption

From: Immediate effects of alcohol marketing communications and media portrayals on consumption and cognition: a systematic review and meta-analysis of experimental studies

Study

Country

Participants that completed study

Baseline alcohol consumption

Intervention

Comparison

Outcome

Engels et al. (2009) [35]

Netherlands

80 undergraduates; aged 18–29 (M = 21.45, SD = 2.19); 0 % female

Mean of 21.05 alcoholic beverages in past week

Film (“American Pie 2” – a comedy) with 41 alcohol portrayals (characters drank alcohol 18 times and alcoholic beverages were portrayed 23 times)

Film (“40 Days and 40 Nights” – a comedy) with 18 alcohol portrayals (characters drank alcohol 3 times and alcoholic beverages were portrayed 15 times)

Number of beer bottles consumed during film

Two alcohol advertisements presented alongside non-alcohol advertisements

Only non-alcohol advertisements presented

Kohn & Smart (1984) [36]

Canada

125 undergraduates; age not reported; 0 % female

Not reported

90 min televised soccer game with either four or nine alcohol advertisements embedded

90 min of same televised game with nine non-alcohol advertisements

Number of beers consumed during both the game and a following 30 min questionnaire session

Kohn & Smart (1987) [37]

Canada

66 undergraduates; age not reported; 100 % female

Not reported

Soap opera and music programme with either four or nine alcohol advertisements embedded

Same programmes with nine non-alcohol advertisements

Number of glasses of wine consumed during programmes

Koordeman, Anschutz, & Engels (2011a) [38]

Netherlands

184 undergraduates; aged 16–28 (M = 22.0, SD = 3.3); 50 % female

Mean of 9.41 (SD =10.24) drinks in past week

Full film (“Watchmen”) preceded by four alcohol advertisements

Same film preceded by four non-alcohol advertisements

Bottles and amount (cl) of alcoholic beverages consumed during film

Koordeman, Anschutz, van Baaren, & Engels (2011b) [39]

Netherlands

244 undergraduates; aged 18–29 (M = 21.0, SD = 2.54); 54 % female

Not reported

60 min of film (“What Happens In Vegas” – a romantic comedy) with 565 s of alcohol portrayals (alcoholic beverages in possession of a character or mentioned verbally)

60 min of same film, edited to show no alcohol portrayals

Bottles and amount (cl) of alcoholic beverages consumed during film

Koordeman et al. (2012) [40]

Netherlands

159 undergraduates; aged 18–29 (M = 21.08, SD =2.7); 0 % female

A mean of 15.90 alcoholic beverages in past week

60 min of film (“Planet Earth”) with six alcohol advertisements embedded

60 min of same film with five non-alcohol advertisements embedded

Bottles and amount (cl) of alcoholic beverages consumed during film

Koordeman, Anschutz, & Engels (2015) [41]

Netherlands

154 undergraduates; aged 18–30 (M = 21.4, SD = 2.57); 0 % female

A mean of 17.36 alcoholic beverages in past week

60 min of film (“Get Him To The Greek” – a comedy) with 490 s of alcohol portrayals (alcoholic beverages in possession of a character or mentioned verbally)

60 min of same film, edited to show no alcohol portrayals

Bottles and amount (cl) of alcoholic beverages consumed during film

Roehrich & Goldman (1995) [42]

USA

80 undergraduates; aged 25–45 (M = 25.25); 100 % female

A mean of 5.58 drinking occasions in the past month with 1 to 2 drinks consumed per occasion

3.5 min of television programme (“Cheers” – a sitcom) with alcohol portrayals

3.5 min of television programme (“Newhart” – a sitcom) showing no alcohol portrayals

Amount of beer (ml) consumed during a taste test

Sobell et al. (1986) [43]

Canada

96 undergraduates; mean age (SD) = 22.55 (3.7); 0 % female

56 % heavy, 22 % moderate, and 22 % light drinkers

60 min of television programme (“Dallas” – a drama) containing alcohol portrayals (including 7 drinking scenes, 2 verbal references to alcohol, and 14 visual references)

60 min of same programme edited to show no alcohol portrayals

Amount of beer (ml) consumed during a taste test

Twelve advertisements embedded, four of which were for beer

Twelve non-alcohol advertisements embedded

Sumarta (2000) [34]

USA

96 undergraduates; aged 21–39 (M = 22.39, SD = 2.96); 50 % female;

22 % heavy, 29 % moderate, 34 % light, and 15 % infrequent drinkers

3.5 min of television programme (“Cheers”) with alcohol portrayals (Stimuli identical to that used in Roehrich & Goldman, 1995)

3.5 min of television programme (“Newhart”) showing no alcohol portrayals (Stimuli identical to that used in Roehrich & Goldman, 1995)

Amount of beer (ml) consumed during a taste test

Wilks et al. (1992) [44]

Australia

120 undergraduates; aged 18–20; gender not reported

Light (<20 g of alcoholic beverage consumed per day) or moderate-heavy (>20 g) drinkers (numbers of each not provided)

90 min of television programming with either six or twelve alcohol advertisements, along with non-alcohol advertisements, embedded between programmes

90 min of same programming with only non-alcohol advertisements embedded between programmes

Number of standard alcoholic drinks consumed during viewing