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Table 2 Effect of all tobacco control campaigns (2004–2010) and other factors on odds of smoke-free home, n = 9,872

From: The effectiveness of tobacco control television advertisements in increasing the prevalence of smoke-free homes

Covariate

Categories

OR (95 % CI)

p

Timea

 

1.01 (1.01–1.02)

<0.001

Tobacco control campaigns

Total GRPsa

1.01 (0.99–1.04)

0.184

Total GRPs (1 month)a

1.00 (0.98–1.02)

0.959

Total GRPs (2 months)a

1.00 (0.98–1.02)

0.921

TCS Score

24.5

1

 

27

1.07 (0.84–1.36)

0.595

 

48

1.41 (0.95–2.10)

0.092

 

51

1.14 (0.74–1.74)

0.548

Season

Summer

1

 

Autumn

0.98 (0.84–1.13)

0.756

Spring

0.88 (0.74–1.04)

0.135

Winter

0.84 (0.71–0.98)

0.030

Government office region

North East

1

 

North West

0.67 (0.52–0.87)

0.027

Yorkshire and the Humber

0.78 (0.59–1.02)

0.0366

East Midland

0.71 (0.54–0.93)

0.013

West Midland

0.85 (0.65–1.12)

0.246

East of England

0.92 (0.70–1.20)

0.526

London

0.71 (0.54–0.92)

0.010

South East

0.73 (0.56–0.95)

0.017

South West

1.09 (0.82–1.43)

0.557

Gender of smokers in household

All female smokers

1

 

All male smokers

1.43 (1.29–1.60)

<0.001

Mixed smokers

1.18 (0.87–1.61)

0.276

Average age of smokers in household

18–24

1

 

25–39

0.74 (0.62–0.87)

<0.001

40–54

0.52 (0.43–0.62)

<0.001

55+

0.32 (0.26–0.39)

<0.001

NS-SEC of head of household

Managerial & professional

1

 

Intermediate

0.79 (0.69–0.91)

<0.001

Routine & manual

0.64 (0.57–0.72)

<0.001

Other

0.58 (0.43–0.78)

<0.001

Average level of dependence of smokers in household

0 (least addicted)

12.59 (6.72–23.61)

<0.001

1

5.03 (2.67–9.48)

<0.001

2

3.46 (1.84–6.51)

<0.001

3

2.26 (1.20–4.25)

<0.012

4

1.25 (0.66–2.37)

0.501

5

0.42 (0.19–0.94)

0.034

6 (most addicted)

1

 

Age of youngest child in household

No child

1

 

0-5

2.59 (2.24–3.00)

<0.001

6-15

1.34 (1.18–1.53)

<0.001

Number of adult smokers

Two or more smokers

1

 

Lone smoker

2.83 (2.12–3.78)

<0.001

Lone smoker (lives alone)

0.84 (0.63–1.11)

0.223

Index of Multiple deprivation

1 (least deprived)

1

 

2

1.02 (0.86–1.21)

0.847

3

0.79 (0.66–0.93)

0.006

4

0.60 (0.50–0.71)

<0.001

5 (most deprived)

0.41 (0.34–0.49)

<0.001

  1. aTime and GRPs at different lags were initially considered as nonlinear smooth terms and as they were found to be linear (spline effective degrees of freedom = 1), replaced with linear terms. The table presents the ORs for having a smoke-free home associated with a 100 point increase in GRPs. Also included in the model is a covariate for number of addresses in each PSU. Likelihood ratio test p values are not shown for categorical variables as modelling was based on quasi-likelihood