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Table 1 Smoking references in the ten highest-grossing films in New Zealand in 2003

From: Smoking in film in New Zealand: measuring risk exposure

Film

Rating Label*

Any on-screen smoking

Smoking-related imagery

Smoking related dialogue

Imagery and dialogue

Total number of references

Total duration (s)

Lord of the Rings:

The Two Towers

M

2

   

2

10

Harry Potter:

Chamber of Secrets

PG

    

0

0

Lord of the Rings:

The Return of the King

M

4

  

1

5

82

Matrix Reloaded

M

2

   

2

5

Whale Rider

PG

5

 

2

 

7

92

Finding Nemo

PG

    

0

0

Pirates of the Caribbean

M

    

0

0

Terminator 3:

Rise of the Machines

M

 

1

  

1

10

X-Men 2

M

4

6

 

2

12

197

Charlies Angels:

Full Throttle

M

5

4

  

9

38

Total

 

22

11

2

3

38

434

  1. * Neither PG nor M ratings prevent young children from viewing, but PG recommends parental guidance for younger viewers, and M are recommended for mature audiences (16 years and over).
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