Table 3 Message characteristics of organisation types
Variable | Total | AMS | GO | NGO | Uni |
|---|---|---|---|---|---|
N = 47 | N = 22 | N = 13 | N = 8 | N =4 | |
n (%) | n (%) | n (%) | n (%) | n (%) | |
Target | |||||
Youth target | 30 (64%) | 19 (86%) | 6 (46%) | 3 (38%) | 2 (50%) |
Pregnancy target | 26 (55%) | 11(50%) | 9 (69%) | 4 (50%) | 2 (50%) |
Adults target | 24 (51%) | 12 (55%) | 8 (62%) | 4 (50%) | 1 (25%) |
Elders target | 15 (32%) | 10 (45%) | 3 (23%) | 1 (13%) | 1 (25%) |
Theory used | 26 (55%) | 9 (41%) | 10 (77%) | 5 (63%) | 2 (50%) |
Community consultation | 45 (96%) | 21 (95%) | 12 (92%) | 8 (100%) | 4 (100%) |
Indigenous advisors | 46 (98%) | 22 (100%) | 12 (92%) | 8 (100%) | 4 (100%) |
Message Type | |||||
Educational | 35 (75%) | 16 (73%) | 7 (54%) | 8 (100%) | 4 (100%) |
Positive Benefit | 41 (87%) | 21 (95%) | 10 (77%) | 6 (75%) | 4 (100%) |
Threat | 18 (38%) | 9 (41%) | 3 (23%) | 4 (50%) | 2 (50%) |
Advocacy | 37 (79%) | 19 (86%) | 8 (62%) | 7 (88%) | 3 (75%) |
Action recommended | 44(94%) | 22 (100%) | 11 (85%) | 7 (88%) | 4 (100%) |
Referral options ≥2 | 31 (66%) | 16 (73%) | 7 (54%) | 5 (63%) | 3 (75%) |
Recommend to Quit | 33 (70%) | 19 (86%) | 7 (54%) | 3 (38%) | 4 (100%) |
Pre-tested | 34 (72%) | 18 (82%) | 7 (54%) | 5 (63%) | 4 (100%) |
Evaluation | 25 (53%) | 7 (32%) | 7 (54%) | 7 (88%) | 4 (100%) |