Table 1 Genres of e-cigarette videos on YouTube
“pro” | “anti” | “neutral” | ||||
|---|---|---|---|---|---|---|
(n = 185) | (n = 3) | (n = 8) | ||||
# | % | # | % | # | % | |
Advertisement | 89 | 48.1 | 0 | 0.0 | 0 | 0.0 |
User sharing | 33 | 17.8 | 0 | 0.0 | 0 | 0.0 |
Product review | 24 | 13.0 | 0 | 0.0 | 0 | 0.0 |
Introduction | 18 | 9.7 | 0 | 0.0 | 2 | 25.0 |
News clip | 6 | 3.2 | 3 | 100.0 | 6 | 75.0 |
Other TV program | 7 | 3.8 | 0 | 0.0 | 0 | 0.0 |
Celebrity use | 5 | 2.7 | 0 | 0.0 | 0 | 0.0 |
Free trial | 3 | 1.6 | 0 | 0.0 | 0 | 0.0 |