Table 8 Lessons learned from ‘Get Your Life Back’
Recommendations for asthma awareness interventions to older adults | |
|---|---|
1. | Segment the audience on the basis of experience of breathlessness and asthma diagnosis |
2. | Plan for the campaign duration to be longer than three months in order to maximise engagement with target segments |
3. | Audit the locations of the campaign materials during the intervention period to ensure messages reach older adults |
4. | Raise awareness of the campaign among health professionals that are directly impacted by the intended behavioural outcomes for older adults |
5. | Form partnerships within the community, and utilise community volunteers |
6. | Utilise wide-reaching forms of mass media (e.g. television and radio), both paid and unpaid, to maximise campaign reach and exposure to target segments |