Table 4 Planned versus actual campaign activities
Activity | Planned | Actual |
|---|---|---|
Posters in public areas | 500 posters in | 479 posters in |
126 locations | 115 locations | |
Postcards in public areas | 20,000 postcards | 9,000 postcards |
Get Your Life Back postcard delivery to households | 90,000 postcards | 89,785 postcards |
Bus shelter advertisements | 20 posters | 20 posters |
Advertisements in public bathrooms | 47 posters in | 47 posters in |
10 locations | 10 locations | |
Takeaway business card advertisements in bathrooms | - | 1,170 cards |
Freestanding advertisements in shopping centres | 4 posters | 4 posters |
Media exposure | ||
Television | Planned for as much exposure as possible; Especially at the launch | 1 news story |
Radio | 4 stories | |
Newspapers | 2 stories | |
Internet | 2 stories | |
Manned stalls in shopping centres | 2 days | 2 days |
Newsletters | Any relevant | 2 newsletters |