From: ‘Get Your Life Back’: process and impact evaluation of an asthma social marketing campaign targeting older adults
Segment
Sample size (n = 3,757)*
Proportion of population
Recent experience of respiratory symptoms
Ever received an asthma diagnosis
Wheezers
540
14.4%
YES
Breathers
112
3.0%
NO
Strugglers
1,303
34.8%
Bloomers
1,792
47.8%