Table 2 Exposure to the ‘make your position clear’ (MYPC) campaign: maximum n = 784, excluding those self-identified as HIV positive
n | % | ||
|---|---|---|---|
Unaided recall of campaign (n = 784) | Named/alluded to MYPC | 56 | 7.1 |
Named other campaigns only | 203 | 25.9 | |
No recall of campaigns/omitted | 525 | 67.0 | |
Heard of MYPC campaign? (n = 751) | Yes | 261 | 34.8 |
No | 438 | 58.3 | |
Unsure | 52 | 6.9 | |
Recognise MYPC logo? (n = 754) | Yes | 257 | 34.1 |
No | 462 | 61.3 | |
Unsure | 35 | 4.6 | |
Seen MYPC images in previous 12 months? (n = 742) | Yes | 424 | 57.1 |
No | 318 | 42.9 | |
If images seen: How often seen images on gay scene? (n = 378) | Never | 76 | 20.1 |
Occasionally | 188 | 49.7 | |
Many times | 114 | 30.2 | |
If images seen: How often seen images outside the gay scene? (n = 371) | Never | 137 | 36.9 |
Occasionally | 147 | 39.6 | |
Many times | 87 | 23.5 | |
Picked up MYPC leaflet? (n = 671) | Yes | 68 | 10.1 |
No | 603 | 89.9 | |
Talked to outreach worker about MYPC? (n = 729) | Yes | 27 | 3.7 |
No/unsure | 702 | 96.3 |