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Table 1 List of archetypical intervention strategies and corresponding examples

From: Understanding consumer acceptance of intervention strategies for healthy food choices: a qualitative study

Stimuli

Interventions

Example

 

Law

Making unhealthier products more expensive

An increase of taxes on high-calorie products

Making healthier products less expensive

A decrease of taxes on low-calorie products

Restricting the promotion of unhealthier products

Prohibition of promotion of high-calorie products at bus shelters

 

Marketing

Promoting healthier products

Promotion of a low-calorie product by a famous athlete on behalf of the food supplier

Decreasing the accessibility of unhealthier products

Placement of high-calorie products on the bottom shelf and low-calorie products at eyesight in a supermarket

Increasing the availability of healthier products

Provision of low-calorie alternatives for high-calorie products by food suppliers

 

Education

Providing calorie information of personal choices in relation to choices of others

Use of a receipt that indicates the amount of calories one has bought and the amount others buy, implemented in a canteen by the employer

Providing food labels with calorie information

Provision of extensive traffic-light labels on food products by food suppliers

Providing information about healthier eating habits

Provision of information about how to create low-calorie eating habits through a governmental campaign