| Psychosocial factors | Example for chlorine dispsenser |
---|---|---|
Societal/Structural | Leadership/advocacy; cultural identity | • Political commitment and donor driven priorities. |
• Commitment and dedication of national government to promoting chlorination. | ||
Community | Shared values, collective efficacy, social integration, stigma | • Community commitment to practice chlorination. |
• Local leadership. | ||
• Collective efficacy for supporting and maintaining water treatment practices. | ||
Interpersonal/Household | Injunctive norms, descriptive norms, aspirations, shame | • Perceived prevalence of chlorination among local and broader social network. |
• Perception of the extent to which others in social network expect someone to adhere to chlorination practices. | ||
• Aspirations related to nurture/safe motherhood and maintaining a clean and healthy child. | ||
Individual | Self-efficacy, knowledge, perceived threat, disgust | • Knowledge of the transmission of diarrheal disease and perceived threat of associated illness. |
• Disgust reaction to contaminated drinking water. | ||
• Self-efficacy of identifying supplies, taking necessary time, and completing necessary steps to maintain clean water. | ||
Habitual | Existing habitual behaviours, outcome expectations | • Existing water treatment practices (boiling, traditional filters). |
• Expectation for chlorination (taste, colour, smell). |