Survey of session participants [16] | Focus on attracting local participants required |
 | Community-developed sessions most successful in terms of participation |
 | Dance sessions potentially popular approach to increasing participation |
 | Interest, enjoyment and socialising key to retention |
 | A mechanism to increase awareness and complement and amplify word of mouth is required |
 | Current promotional activities largely limited to informational fliers and poster |
Interviews with session deliverers and non-participants [15] | Levels of awareness of health benefits of exercise are high |
 | Cost and childcare stated as practical barriers to participation |
 | Low session awareness amongst the target audience |
 | Different motivations for activity initiation (weight loss, physical and mental health, fitness) and activity maintenance (fun, interest and sociability) |
 | Specific social support required by most women to attend organised exercise sessions (attending with a friend) |
 | Issues of perceived competence particularly in comparison to other session attendees |
 | Application of exchange theory required to enhance the attractiveness of exercise and increase its priority so combating issues of lack of time |