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Table 1 Summary of outcome measures used in the study

From: Cluster-randomised trial to evaluate the ‘Change for Life’ mass media/ social marketing campaign in the UK

Key targets in C4L1

Outcome measures used in evaluation study2

 

Attitudinal and intention to change3

Child behaviour4

Parent behaviour5

Reduce fat intake (especially saturated)

Snack mainly on healthy foods

Snacks

Keeping track of snack foods (e.g. crisps, cheesy crackers)/ high-fat foods

Limit high-fat foods eaten at mealtimes

Reduce added sugar intake

Snack mainly on healthy foods

Sugary drinks

Keeping track of sweet things (e.g. sweets, ice-cream, cake, biscuits, chocolate)

Limit number of sugary drinks

Snacks

Avoid sugary breakfast cereals

Control portion size

Not to eat too much food

  

Achieve 5 portions of fruit and vegetables per day

Eat 5 or more portions of fruit and vegetables

Fruits

Modelling of eating healthy foods

Vegetables

3 regular mealtimes per day

Eat 3 meals at regular times

  

Reduce snacking

Eat no more than 2 snacks

Snacks

 

At least 1 hour of moderate intensity physical activity per day

Spend at least 60 minutes being active

Number of days child is physically active for at least 60 minutes

Keep track of child physical activity

Modelling of being active

Reduce sedentary time

Limit time spent watching TV/ on computer

Hours of TV/ video/ computer on a typical weekday/ weekend day

 
  1. 1As described in ref 3; 2These are the outcome measures included in the questionnaire at follow-up, details of questionnaire scoring are provided in the Additional file 1: Table S1; 3Parents’ attitudes to their child’s behaviour each day (comprised ratings of importance and ease of carrying out each behaviour) and intention to change; 4Frequency of consumption of each food or of child doing 60 minutes of physical activity in a day; 5Parent rating of these behaviours.