Table 1 List of the experts interviewed in the search for cases
Nr. | Source/Reason | Contact | Name, affiliation |
|---|---|---|---|
1. | Acknowledged food market expert | Phone | Em. Professor of Food Marketing, UK |
2. | Member of World Federation of Advertisers (WFA), which is a member of the platform on diet, physical activity and health | Phone | ISBA UK Incorporated Society of British Advertisers, UK |
3. | Recommendation by other expert | Phone | Consultant, Sweden |
4. | One of the large food manufacturers in the EU | Phone | Danone, France |
5. | Member of platform on diet, physical activity and health, recommendation by other expert | Phone | WFA Brussels, World Federation of Advertisers |
6. | Recommendation by other expert | Phone | Business 4 life, UK |
7. | Member of platform on diet, physical activity and health | Phone | European Heart Network (EHN) |
8. | Functional food market expert, author | Institute for Marketing & Innovation, University Wien | |
9. | Acknowledged food market expert | Bioplus AG, Switzerland | |
10. | Involvement in reformulation activities in the UK, recommendation by other expert | Food and Drink Federation UK | |
11. | Functional food market expert, author | Hero Spain | |
12. | Food researcher in the UK | Department of Psychology, University of Surrey |