Evaluation of a social marketing intervention promoting oral rehydration salts in Burundi

BMC Public Health

Table 2 Indicators significantly associated with use of ORASEL for a child's last diarrheal episode among female caregivers of children under five in Burundi, 2007

INDICATORS	ORASEL Users N = 610	ORASEL Non-Users N = 1,491	OR	P-value
OPPORTUNITY	%	%
*Availability*
Thinks that ORASEL is available to everyone at an affordable price	56.2	45.8	1.8	0.002
Thinks that the scarcity of ORASEL is a barrier to its use	52.2	64.2	0.5	0.000
*Brand Appeal*
Thinks that people prefer ORASEL to other ORS at health centers	89.7	83.2	2.0	0.005
ABILITY	%	%
*Social Support*
Has discussed the use of ORASEL to prevent dehydration from diarrhea	55.9	46.0	1.7	0.002
*Self-Efficacy*
Feels capable of preparing and administering ORASEL solution to a child with diarrhea	73.2	26.8	14.0	0.000

The logistic regression controlled for age, residence (rural/urban), marital status, religion, occupation, and level of education.
Hosmer & Lemeshow Test: χ² = 13,4865; ddl = 7; p < 0,0611.
Tests of the specification of the model: χ² = 644,377; ddl = 5; p < 0,001; Cox & Snell R² = 0,400; Nagelkerke R² = 0,541.

ISSN: 1471-2458